Table of Contents
Ad formats:
The various ways that ads can be presented within a podcast, such as pre-roll, mid-roll, or post-roll.
Ad copy:
The written text or script of an advertisement.
Ad inventory:
The number of ad slots available for purchase in a given podcast.
CPM rate:
The cost per thousand impressions of an ad, often used as a pricing model for podcast advertising.
Call to action:
A prompt for listeners to take a specific action, such as visiting a website or purchasing a product.
Ad script:
The written text of an ad, which can be used by hosts for host-read ads or by advertisers for pre-recorded ads.
Podcast Advertising Targeting
Ad placements:
The specific times and locations within a podcast episode where ads are placed.
Dynamic insertion:
The ability to insert ads into podcast episodes dynamically, allowing for targeting and customization based on listener demographics or location.
Baked-in ads:
Ads that are permanently embedded into the podcast episode and cannot be removed or replaced.
Pre-recorded ad:
An ad that is pre-recorded and inserted into the podcast episode.
Programmatic ads:
Ads that are bought and sold through an automated system, often using data to target specific audiences.
Types of Ad Formats in Podcast Advertising
Pre-roll:
An advertisement that appears at the beginning of a podcast episode, typically before the main content begins.
Mid-roll:
An advertisement that appears in the middle of a podcast episode, typically after the host has introduced the main topic.
Post-roll:
An advertisement that appears at the end of a podcast episode, typically after the main content has ended and before any closing remarks.
Host read:
An ad read by the podcast host in their own voice.
Audio ads:
Ads that are only in audio format, often delivered through pre-recorded or host-read ads.
Video ads:
Ads that are in video format, often delivered through dynamic insertion into video podcasts.